Ravishing Clothing for Women
Sizes 14 to 24
Dare to be Ravishing
http://www.ravishingclothing.com/press/starphoenix10-05-06.pdf
Kim Stranden's goal is to carry trendy plus-size fashions at her new store, Ravishing Clothing For Women.
"I got frustrated with the selection that's out there for clothing," said Stranden, who stocks sizes 14 to 30 at her
shop. "The market really lacks options for plus-sized clothing, so that's sort of how I decided to start it."
Stranden, 26, set up shop on Third Avenue North at the end of September. She likes her store and the shop's
location in downtown Saskatoon.
"I've got two levels in the location, so I'm able to renovate the upstairs to have more retail. I really like the store.
Out of all the locations I looked at, I think this was the best one," she said.
"I like downtown. I think downtown's growing, and it's sort of exciting to be a part of that."
Stranden has about 980 square feet of space on her main floor and 750 square feet upstairs. She renovated the
space herself, and describes the shop's decor as "very funky," with red walls and metallic and hardwood floors.
"I'm really trying to appeal to the younger audience, but still have clothing for all ages."
Stranden is bringing a variety of denim brands into Ravishing, as well as wide-calf leather boots, purses and jewelry
that expands up to 24 inches. Her clothing comes from cities throughout Canada and the U.S.
"I have a couple Canadian designers -- one out of Vancouver and one out of Toronto -- and then my clothes come
from New York and California," she said.
Stranden's name may be familiar to political watchers in Saskatoon. Before opening Ravishing, Stranden studied
political science and women's and gender studies at the University of Saskatchewan, where she served as vice-
president of student issues with the University of Saskatchewan Students' Union. When she was 23, she ran for city
council during the 2003 civic election.
Opening Ravishing marked Stranden's first foray into the entrepreneurial world.
"It feels great," Stranden said of owning her store.
Stranden said customers are responding positively to her shop, and are finding it new, refreshing and different.
"They really, really like the clothes," she said.
---
Curves Ahead: Accentuating the positives in plus size fashion
by Jennifer Fjeldstrom Puff for SP Creative Services
The question of where to buy clothes can be difficult to answer. However, the issue can become more complicated when looking
for plus size clothes. Kim Stranden, owner of Ravishing Clothing for Women Ltd. in downtown Saskatoon, understands the
problem.“When I did my market research for my business plan, over half of Saskatoon women were a size 14 or up,” Stranden
notes. “There’s nothing that represents these women.” That’s where Ravishing Clothing for Women comes in, a store that
represents sizes 14 to 32 for all ages of women, from teens to seniors. Women can find fashionable clothes here that fit. The
problem of finding proper sizes is one that Stranden feels is compounded in today’s market. “Main stream clothing is coming in
smaller,” she points out.“Women who normally wore the large or that extra large can no longer fit into these sizes. They’re
turning to different means, or they’re wearing clothes that are too small that aren’t fitting them right. Women who are size 14
and up deserve to dress fashionably and trendy just like their counterparts who are size 0 to 12.”Stranden notes that there are
some tips women can incorporate when trying to find what works for their body types. “To emphasize positive features,
wear what you’re comfortable wearing. Try that top that you would have never tried before, because you never know how well it
will look.”She adds that women should try to “be a little bit daring. If you don’t like your upper arms, try a shirt that has a short
sleeve. If you don’t like your tummy, find a top that is more of a tunic that hides that area.”Specifically, bigger busted women
should try v-neck tops. “For v-neck tops that are too low, wear a camisole underneath. Wraps (wrap tops, dresses) look amazing
on any body shape, every figure.”For those who are self-conscious about their midsection, ruching is popular. “This is when
material is gathered at the tummy. It covers up all the extra rolls and whatever else is on the stomach that you don’t want people
to see. That is by far the best way,” states Stranden. “Tunics are great, because they frame the chest, cover up the arms if they
have long sleeves, float nicely over the tummy, and don’t cling.” Stranden continues, “I am working on petite plus big time. That
is something that the market is lacking so badly.” For these body types, she suggests wearing cropped jackets, dark wash jeans,
and shorter tops, all making sure that tops and jackets “don’t hang too low.”For styles this spring, Stranden points out that
“tunics have been really popular, a lot of Capri's, and bright colors- the more color the better- and some patterns.”
Carrying lines such as Lana Lee, Baby Phat, Tommy Hilfiger, Levis, and NineWest, Stranden has the clothing lines to keep you
in style as well as in size. Also coming in is a new line of jeans that has a tummy panel and butt lifter, which makes you go
down a full pant size. They’re the Not Your Daughter’s Jeans- as seen on Oprah. “You should be wearing clothes that are age
appropriate,” she adds. “If you are 20 years old, you should be dressing like a 20 year-old. You shouldn’t be dressing like
your mother if you’re young.”“I try to bring in clothes that aren’t the frumpy, tarp like clothes of yester year,” continues
Stranden. “It’s fashionable. It’s tight fitting. It’s figure flattering. It covers the parts it should and enhances where it should. It’s
all about perceptions, and people feeling comfortable in their own skin. It doesn’t matter how much you weigh or what size you
wear for clothes.”Stranden also points out that trends can be incorporated into everyday fashion in parts. “If they’re reading the
magazines and they see that skinny jeans are really popular, they might not be comfortable wearing the skinny jeans, but the
wash of the jean they might be able to find. It’s sort of taking bits and pieces of the style that’s out there that will work for their
own body.” Taking those bits and pieces is much more manageable for many women than trying to emulate super models. The
question of where to find fashionable plus size clothes is an important topic. However, Stranden knows her customer is worth
the fight. “What I’m finding is a lot of the women who shop here that are that size 14 and up, they’re embracing their figures.
They’reproud of who they are, and they expect more because they deserve more.”To accentuate the positives in plus size
fashion, one needs only to go to Ravishing Clothing for Women, a place where size and fashion shake hands.
Fjeldstrom Puff is a Saskatoon freelance writer.